In the world of print marketing, it is known that you can improve your product sales with business stickers but did you know that hang tags play a major role in elevating your branding and your business sales too? As long as you know what set of product information you should put in your custom tags and here are the following information you should put and why:
Brand name or logo
This is definitely a no brainer because this is one of the most important things you should put in your hang tags. Putting a brand and logo to your hang tags is essential in customer retention. It means that it refers to a product that will retain its customers for a long period of time. A high retention rate will make customers loyal to your brand and make it possible by putting your brand name or logo an exposure.
Your business’ tagline
A tagline defines as a short text that conveys a message about your business branding. Putting your tagline in your hang tags puts your business out there especially if you make it creatively because some people are not attracted to your logo but a catchy tagline can make a huge difference.
A little information about your business
Whether it’s about how your business started or your business’ vision, you might consider putting a short story about your company in your custom hang tags because it will give them a brief knowledge about your products and they’ll appreciate your willingness to be transparent with them. To make every word count, be sure to add what your business is passionate about or anything that makes you different from the rest.
Product information
This is one of the main purposes of having hang tags to let them hang on your products especially if you dedicate your primary packaging with your brand and product name with a beautiful illustration that serves as the background. It is also a good way to highlight the qualities or benefits they’ll get from using your products.
Contact information
Lastly, don’t forget putting your business website, social media handles, email address, or any of your point of contact so that they will know how and where to reach out to you in case they have concerns on how they would like to get another set of your products because they are irresistibly addictive and they would like to have it all for themselves.
There can be a lot of business products where you can attach hang tags, it is just a matter of time that you as a business owner will start investing on these promotional tools. It gives the item a more stylish look and bring uniqueness to the brand. Business owners will look forward upon building brand awareness to the company name.
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